Call Us:   416-903-2420

Key Concepts

Home Staging Basics

Staging a home for sale will cost you money. Is it really worth spending effort, time and money on it or should you just call a real estate broker who will "assess" your house and suggest a price? After all, once the decision to sell has been made, you just want to get it over with as fast as possible, right?

Completely wrong!

Some factors are out of your control, such as the location of the property, sale price of similar homes in your neighbourhood and today's market conditions. But you certainly have a say in the "desirability" aspect of your property, ie the way your property looks, feels and is percieved by the realtors and prospective buyers. And why is that essential? We all know that first impressions make a huge difference in the way we perceive an individual, a thing or a service and, instinctively, the decision is made within the first 30 to 60 seconds on whether we'll be "buying" and what price we assign to it. Once you know the home staging basics and stick to the rules, you increase the aesthetic value of your home and that will result in some real benefits!

Prime 9 reasons for Home Staging:


  • Get the money you want

If you are serious about getting the biggest bang for your buck, you need to make sure that the property's best assets are put forward. Figures clearly show that staged homes sell for more money than comparable houses (a conservative estimate is between 2% and 10% more). A down-to-earth appraisal of staging's effect is provided by HomeGain, an online resource for homebuyers and sellers: Their 2003 poll of 2,000 realtors found that staging usually costs from $212 to $1,089 and brings from $2,275 to $2,841 to a property's selling price - a return of from two to 13 times the cost of staging (Not bad return for a month-long investment!). Stage a home for sale and you'll see the difference in the way people (including agents) will react to it.

  • Cut down time on the market

Data are not easy to come by as they change with the market conditions, but according to statistics compiled by, unstaged properties spent an average of 22 days on the market. Those staged by a professional spent an average of 11 days on the market.

  • Stand out from the crowd!

In a sluggish market, the buyers are kings (or queens) and you need every reasonable advantage you can find. If your house feels and looks attractive, the potential buyers will notice the difference and will want YOUR house.

  • Bring more people in

To stage a home for sale means maximizing your odds. It's the numbers game - more people look at and LIKE your house, better are your chances of success. By using staging methods, such as depersonalizing, you will make your property appealing to more potential buyers.

  • Get higher market price evaluation

The best time to stage a home for sale is BEFORE an agent shows up to assess your property. Being ready will demonstrate to the realtor that you are an informed home seller and he/she will put a better price on your property, as a staged home will "show" better and will be easier for them to market.

  • Attract best real estate agent

A real estate agent will assess the selling prospects of your dwelling versus the risk he/she takes to list it. His/her name is at stake and the costs of marketing your listing are substantial (both in time and money). The best looking properties will get the very best agents who will work harder to show them and will sell them sooner.

  • Boost the advertising appeal

Pictures are worth a thousand words. Particularly these days, when most buyers will preselect the properties they are interested in through Web, you have to have the best photos possible to push potential buyers to the next step - a visit.

  • Show you love your home

Demonstrate it with pride. Most buyers prefer a home in a move-in condition and a well-maintained home inspires confidence. And you'll not be getting ridiculously low offers from bargain hunters...

  • Prevent potential price reduction

A property is HOT for the first few weeks it's listed. If it does not attract buyers within that time period, odds are the realtor will attempt to convince you to lower the price. When you stage a home for sale, the investment in staging is much smaller compared to reducing the asking price, you'll get it back at the sale - so protect your equity.

Home Staging basic principles: declutter, clean, fix and repair, paint, update, optimize the spaces and create neutral but warm ambiance - ask your home stager for advice and get going!